Cosmetics manufacturing that costs a lot even if it is made by in minimal quantities, What if you could check the manufacturing needs of global customers online with data. It can be an opportunity to enter a wider overseas market as Korean manufacturers are fiercely competing to improve their customer conversion rate, which is only around 5-15%.

The first model that Maycoders reviewed with this B2B business idea is a startup called ‘b8ta’ in the US. It is a new American startup model established in 2015 with the catchphrase “a store that does not sell goods, b8ta that is experience-oriented.” Here's how b8ta works. First of all, an offline store is set up, and products of various brands are sold there (after screening). Customers come to these stores to move, try on, and make purchasing decisions.

What's interesting is that b8ta uses this place not just as a place to sell stuff, but as a place to collect data. It visualizes customer movements and converts customer purchase details into data. And this data is passed on to the vendor.

The manufacturer pays about 3 million won per month for each entry, but it is enough to pay as a test bed before mass production. All sales from this test bed go back to the manufacturer.

MAYK has received about 100 inquiries (manufacturing inquiries) from around the world every month since its launch. Most of them are dreaming of manufacturing cosmetics for the first time, and they prefer Korean cosmetics manufacturers.

The main function is to record cosmetics manufacturing inquiries. Customers register inquiries on the MAYK platform. It enters the cosmetic manufacturing process interpreted as data, not simply in a traditional way. What kind of lid shape do you like, what cosmetics are you targeting, and what style of label design do you prefer? Fill in various information and request cosmetic sampling.

Not only this. According to the A/B test rules designed in MAYK, different behavioral patterns are shown, which are also recorded as data. Customers are more kind when asked for this or that information, and have different levels of trust depending on the interface.

What about the impact of customer manuacturing inquiries and detailed behavioral data on Korean cosmetics? Following the United States and France, Korea occupies the third place in the global cosmetics manufacturing market. The export scale alone reaches 16 trillion won. However, there is a wall between the domestic industry and global customers. Domestic manufacturers with well over 10,000, including about 6,000 cosmetic manufacturers and related companies such as package containers, are in fierce competition. On the other hand, global customers are looking for manufacturers with good quality, low prices, and low minimum order quantities, in the midst of small-lot production of various products.

In this situation, MAYK, an online test bed, can lower the barriers between manufacturers and global customers. Even if you do not communicate in English, you can make data-based decisions with each other through quantified figures and visualizations. Customers place more orders with Korean cosmetics manufacturers, and cosmetics manufacturers can also respond to OEM and ODM one step faster by reflecting global needs.