Beauty News
How to MAYK your own Beauty brand
Published: 2022-12-27
Last Updated: 2024-12-03
@lena
4 Steps to start your own beauty brand in 2023
The impact of COVID-19 is decreasing worldwide and many countries are regaining the same life as before the outbreak of COVID-19. But if you look closely, it's not the same as before. The cosmetic industry, for example, is greatly affected by COVID-19. Nevertheless, according to a report, the desire for beauty has not been dampened even in the prolonged COVID-19 environment, and various flows have been adapted and transformed into the external environment.
As personalized products attract attention and sales through various online channels increase, owning a new cosmetic brand could be the beginning of a quick response to the future beauty industry.
But if you're just getting started, launching a brand at a low cost will never be an easy journey. Nevertheless, with the development of various sales and production platforms, it will be possible to maximize profits by finding ways to lower risks at low costs.
Now, let me go through step by step for a journey on your own brand!
Step 1. Brainstorm your own brand
First, brainstorm as many ideas as possible regarding the brand you want to create.
In the case of online sellers of a platform such as SHOPEE or AMAZON, it is easy to identify which product line customers prefer through sales data so far. If you want to create a skincare product brand, you need to pay attention to the trend in the field where sales have been increasing since COVID-19. While the demand for cosmetics for makeup has decreased due to wearing masks, brands of moisture/anti-aging functional products that strengthen skin barriers are becoming competitive, so these brands can be introduced to the market.
In addition, sales of hair care products have been decreasing since 2020, but growth has rebounded due to the recent prospect of approaching Endemic. As consumers' interest in taking care of their hair like skin continues to grow, you can become the owner of a new self-hair care brand for instance.
If you have completed brainstorming for your brand, you must go through the most difficult and essential steps. It is to discover the right manufacturers and develop products to sell. The easiest way to develop a product is to start developing it based on the target model or key ingredients. Even if there is no specific idea, it is necessary to understand the transparency, hardness, and viscosity to be implemented in the product.
In the case of sunscreen for example, the ingredients are different depending on whether it is a mineral or organic sunscreen. In the case of the mineral sunscreen, the application is not good, while the organic sunscreen shows a difference in its hardness, such as being able to apply more smoothly. Therefore, it is possible to set and develop different formulations and components depending on the use of the sunscreen to be produced and the target customer.
It is very important to find a good factory specialized in producing each product no matter what you produce. It is essential to check whether the factory already has sufficient know-how and production facilities for each product line. This is because it can directly relate to the brand's profitability and production stability.
In addition to the factory's production capacity, the minimum order quantity (MOQ) must be considered. Depending on the size of the brand's budget, it may be easy to satisfy the MOQ required by the manufacturer, but production of less than 1,000 units is considered to be a small production below the MOQ, making it difficult to find a suitable manufacturer.
When several manufacturers are selected based on various conditions, the final choice is made after reviewing several samples produced by each manufacturer to see if the product can be produced as planned. This process must go through the same not only in the production of contents but also in the case of container production. This is because the perfume, nail polish, tanning oil, or skincare products you want to produce must be placed in a container that is customized for each purpose.
When you create your own brand, you need to label the container that fits your brand image. The overall shape of the container, as well as the lid, body color, and the appropriate label will make your brand look more attractive. Images and video materials produced using these completed labels will be shared with potential consumers through various distribution channels, including the online shop you run, so that you can promote your brand more effectively.
