Following the last episode, this article will look at what specifically Jason, the mascot of the Maycorders Sales team, talks with MAYK's customers or prospects, and what insights he gets from them.

Let's move on to what was the most memorable thing about Jason meeting his customers through MAYK over the past year!

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June:

So, is there a team that you remember the most among the customers or potential customers you've ever met through MAYK?

Jason:

Personally, I don't know if it's because I love the area, but I remember 'The Faceday' team who left an Inquiry in Bali the most!

June:

"The Faceday"? The brand name already has a beauty vibe! Can you tell us what kind of team it is?

Jason:

The Faceday is an Indonesian local beauty brand based in Bali, and is a potential buyer who is working hard to increase customers with an unique concept. In the case of this buyer, the brand identity to be launched is clear, and in order to produce and distribute this unique concept in Indonesia, there are many difficulties due to poor infrastructure and institutional problems.Therefore, they have high expectations for the quality of Korean beauty manufacturing, and the needs are clear, so I am currently communicating the most and I am a buyer who is really doing "MAYK" sales in the direction I want. 

June:

Jason must be a potential buyer with a really good impression! What kind of communication do you have with them that you feel you're doing "MAYK" sales in the direction you want to do with them?

Jason:

In the case of The Faceday, I met a customer at a Malaysian beauty fair, and they wanted to target the UAE market, not Indonesia. However, they were looking for overseas manufacturers that could avoid related regulations because it is difficult to export in Indonesia due to customs regulations. While they were having various communication problems in the process, they met MAYK just in time! Those are the problems MAYK wants to solve by connecting global sellers with Korean beauty makers, right? That's why I think I was able to appeal to MAYK's real strength and take the sales strategy in the direction we wanted.

June:

Wow, destiny…? I'm already excited, but are you still actively discussing making products through MAYK with them?

Jason:

Right. In particular, The Faceday liked MAYK's flagship customized brand, '4PM' basic cosmetics line, and expects to enjoy a clear MOQ reduction effect through White Labeling* of the line. This has increased expectations for the project with MAYK because it can reduce the risk of initial brand launches that are difficult to defend with existing universal MOQs. I think it would be a good example to reduce the risk of first challenge for seller customers and improve the quality of market testing.

*White Labeling? Manufacturing request of existing finished product branding only (replacement of subsidiary materials with new concepts and forms in the same content) and replace it with a new form and customize it like other products

June:

Fantastic!  Listening to Jason, I think I know more clearly what kind of customers are coming to MAYK to solve the problem. Finally, what challenges does Jason want to tackle more with MAYK in the future?

Jason:

As there were more customers who came to MAYK in a short period of time than expected, I think we found a solution from a big perspective, but each customer will have different characteristics and require different things for each segment, but I don't think we've been able to segment customers and accumulate data. I have a short-term goal of building up a little more data, categorizing the customer into several segments, and organizing each segment's characteristics and requirements to make a smart proposal. Through this, I think it is a part that I have to focus on and challenge now to clearly define "what and for whom is the service that solves?"

June:

I think Jason's challenge will be our challenge soon :) 

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Even though I only looked at a few of the customer cases that Jason was communicating with, I was able to feel and think about the reason for the existence of the platform MAYK and the direction it needs to grow.

Jason introduced his Inbound Sales activities as "taking a close look at customers, understanding issues, and solving problems clearly."

I think the direction Jason is thinking about is not only sales but also the direction of the service platform MAYK itself.

Team member interviews will continue!

Please look forward to the next MAYK maker.